There is a war brewing on the horizon. The two technology giants will fight for your own living room. Apple recently announced a new Apple TV that will be available in September 2010. Google announced a similar own TV platform with the first devices are available sometime in autumn 2010. Google TV and Apple TV are different in many ways the two companies have different business models. However, it seems clear that if Google TV is what I promised, it will easily win the Apple TV as the hottest new way to use our television.
New Apple TV
New Apple TV improves the earlier design in many ways. frame is much smaller and cheaper. It uses A4 chip used in iPhone and is based on Apple's new IOS 4th Unlike its predecessors, the new Apple TV does not sync content from your computer. Instead, it relies on a computer running iTunes to stream media to it. great progress in the new Apple TV that will include support for watching streaming movies from Netflix. Users will also be able to rent TV shows for $ 0.99 from the iTunes Store. This fits well with Apple's business model is to lock users into iTunes for content storage and content that "prison" in the Apple ecosystem.
Google TV
Google TV will initially be similar to a closed system, available on select devices made by Sony and Logitech. However, Google's plan is to open source Google TV and make the developer's SDK available in 2011. Google TV is based on the Android operating system that is already outselling Apple's iPhone in the smartphone market. Google TV will feature Google Chrome. It will also feature its own version of Android Market. This is where Google TV really shines. Users will be able to download applications for their TV just like they do now for your Android phone.
of different business models
This is where the difference in their business model is becoming increasingly apparent. Apple has no plans to allow applications to run on Apple TV. Apple TV is simply another way to keep users connected to retain the content of iTunes and Apple is locked in a pen. Apple's business model is based on selling content. On the opposite side, Google wants to make the content free. Allowing developers to build applications for Android TV, they are ensuring that a wide range of content will be freely available to its users. This is because Google's business model relies on advertising revenue. They provide free content to sell advertising space with her.
Is the Google business model is better? Maybe. Maybe not. It is immaterial, however. The reason Google will win the Apple is because Google believes in openness, and consumers want choices. ability to download and install Google Android application makes TV much better choice than the new Apple TV. For users, this means that Google TV will keep current with the times, because it can easily be extended. Apple box with the other side is a closed system that will probably be retired by Apple in the short term, such as moving toward something new. Google TV will allows you to watch what you want, where Apple will require you to go through their channels approved. What would your prefer?
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