more than 550 businesses and schools have used the program scavenger game available for iPhone and Android powered mobile devices and increase their advertising and promotions. SCVNGR app development platform includes a significant customer such as the Boston Celtics, Boston Globe, New England Patriots, Journey, The New York Times, Universal Music Canada, Warner Bros., as well as colleges and universities, including Princeton. Use of mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially millennial generation that grew up on video games.
Bit SCVNGR platform is three interrelated elements: Challenges, which are things to do in places, treks, linking places and challenges, and rewards, which offer advantages to playing. Players earn points in the Challenge - Check-in is worth a point, tell your friends where you are worth 2 points, and the provision of content on the site such as a picture is also worth 2 points. database platform is understood to have been more than 20 million locations.
Marketing opportunities abound, from directing Trek to a specific location with the advertising and promotion opportunities to travel and the destinations, through the use of consumer experience and user-generated content that includes the brand challenges and treks. Of course, the rewards can easily be attached to the photo opportunities and further promotion. Fun and games are thus able to leverage off the brand related content, location and competition.
For example, a trader Philadelphia Diamond, Robbins Diamonds, fashioned an interactive city-wide to find hidden treasures diamond ring. Traces have been submitted to the competitors for cell phone text message, or the app mobileweb notice. Pre-event publicity and media, media from traditional print to digital blogs. As a result, there were nearly 2,000 applications for 250 places available and 2.5 million prints for retailers in TV, print, radio and the internet just before their busiest season. See the full case study on scvngr.com
Advertising and promotion are no longer one way street - mobile applications such as SCVNGR and others are paving the way for experiential marketing using the mobility benefits of these media and the media who have been with us 24 / 7 - the mobile phone. As Robbins Diamonds was able to accomplish, you can use the App to rise above the noise produced by its competitors and the market saturated ad. As well, turning your customers into an experience that will remember and associate with your product, you create a positive top of mind recall an event that will be hard to match conventional ads or promotional opportunities.
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