Earlier this year, Sprint introduced its first 4G device from HTC 4G Here. The device launched to rave reviews and Sprint had a tough time holding the phone in stock. Sprint continues to roll its 4G service, but until now had only one capable of 4G phone. That all changed with the release of Epic Samsung 4G, but it will resonate with consumers, such as 4G Evo before it.
One noticeable difference between the Samsung and HTC Here's Epic QWERTY keyboard. Epic has a physical keyboard, and it could certainly be a plus for consumers. In the past year, Verizon Wireless has seen huge success and sales with a line Droid. horizontal QWERTY keyboard is still a big factor among certain groups of smart phone buyers. Despite the less than average keyboard, Droid is Verizon's best-selling smart phone in the past year. If Nokia makes a great user experience, Epic 4G will attract those individuals who regularly send text or more e-mail.
One of the immediate disadvantages to the inclusion of Epic 4G Android 2.1 operating system, at a time when the Android 2.2 is shipping in competitive devices. Samsung has confirmed that they plan to upgrade all of the Galaxy phone on Android 2.2, but they did not give a date. With Samsung TouchWiz interface is used, one would think it would be harder for companies to update the ship. With competing Android phones have 2.2 available as an update, there is added pressure on companies to deliver timely updates of the operating system on Epic 4G. Samsung, along with Sprint, they are getting a little risk. They take a good part of the smart phone customers may not necessarily be interested in what version of OS ships on the device.
In a surprise twist, Sprint sells Epic 4G at $ 249.99 with a 2-year contract agreement. This at a time when the ceiling for a premium smartphone price is set at $ 199.99. Sprint is banking on the added features such as Super AMOLED display, extra memory storage and phyical keyboard will command a premium price point compared to all other smart phones, including Apple's new iPhone 4th Regardless of whether you're in the area of 4G, Sprint is also required to subscribe to access premium package for $ 10 per month.
the market will ultimately decide whether the Samsung 4G Epic is a hit with consumers. With impressive features such as Super AMOLED display a full QWERTY keyboard, the device has all the specifications that appeal to today's smart phone specification. If the price becomes an obstacle, a wireless carrier should consider the fall in prices. In the highly competitive world of smart phones, window of opportunity for Epic 4G or any Android phone is minimal. Building a great phone, only a part of delivering a product that resonates with consumers. For Epic 4G become a success, they need to effectively market the phone and convince consumers that it is worthy of reward cost.
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